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FootfallCam: Know Your Traffic, Grow Your Business

by
Admin
November 10, 2025

FootfallCam is a global leader in people counting and visitor analytics. By turning foot traffic into actionable insights, it helps businesses. From retail stores to shopping malls, optimize operations, enhance customer experiences, and drive growth.
How FootfallCam Works
FootfallCam combines 3D stereo vision, AI-powered video analytics, and real-time data processing to deliver precise footfall data. Each device captures bi-directional visitor movement and transmits it to the FootfallCam Analytics Manager V9™, a centralized platform that visualizes trends, behaviors, and performance metrics.
Key Technologies:

  • 3D Mapping & Video Tracking for high-accuracy counting
  • Adaptive Infrared for low-light environments
  • Real-Time Engine for instant insights
  • Cloud or On-Premise Hosting for flexible deployment

Why FootfallCam? The Benefits That Matter
FootfallCam is more than a counting tool, it's a strategic asset. Here’s how it adds value:

  • Precision You Can Trust
 Industry-leading accuracy (up to 99.5%) ensures reliable data for confident decision-making.
  • Insights That Drive Action
 Understand peak hours, customer flow, and conversion rates to optimize staffing, layout, and marketing.
  • Efficiency at Scale
 Reduce operational costs and improve resource allocation across single or multi-site deployments.
  • Customer-Centric Experiences
 Tailor services and environments based on real-time visitor behavior.
  • Campaign Intelligence
 Measure the effectiveness of promotions and events with data-backed clarity.
  • Privacy-First Design
 Fully anonymized and compliant with global data protection standards.

Solutions Tailored to Your Industry

🛍️ Retail Stores
FootfallCam helps retailers answer critical questions:

  • How many customers enter daily?
  • What’s the turn-in rate from outside traffic?
  • Are staffing levels aligned with footfall?

With features like dwell time tracking, group size analysis, and returning customer detection, retailers gain a 360° view of store performance.

🏬 Shopping Malls
Mall operators use FootfallCam to:

  • Analyze traffic flow across zones
  • Profile visitor demographics
  • Justify rental rates with data
  • Monitor campaign impact in real time

Whether it's a boutique store or a shopping center complex, FootfallCam is built to scale with your needs.

FootfallCam Solutions

People Counters

Designed for accurate footfall tracking across various environments

3D Pro2™
Technology: AI-Powered 3D Stereo Vision People Counter

Use Case: Unparalleled Accuracy of Up to 99.9% & 3D Stereo Vision + AI Vision + WiFi + BLE

3D Extend™
Technology: AI NVR with Built-in Business Intelligence

Use Case: Large entrances and high ceilings (up to 20m)

Pro1
Technology: The AI CCTV for Security + In-Store Analytics

Use Case: Dual-Purpose: Security and Analytics & High-Quality AI CCTV, Built to Last

AI Analytics Devices

Advanced video analytics using AI for deeper behavioral insights.

Centroid™
Technology: AI NVR with Built-in Business Intelligence

Use Case: FootfallCam Centroid works in conjunction with any CCTV cameras & Real time data processing

Centroid Outdoor™
Technology: AI Video Analytics

Use Case: Outdoor visitor tracking and behavior analysis

FaceCam™
Technology: AI Facial Attribute Recognition

Use Case: Demographic profiling (age, gender) for targeted marketing

Software & Accessories

Tools to manage, visualize, and refine your data

FootfallCam V9™
Technology: Cloud-based analytics platform

Use Case: Enterprise-grade dashboard with 60+ report templates

Staff Exclusion Button™
Technology: Manual input device

Use Case: Filters out staff movement for more accurate customer data

Digital Kiosks
Technology: Interactive display systems

Use Case: Public engagement, campaign promotion, and visitor interaction


Turn Every Step into Strategy — Let’s Build What’s Next

FootfallCam delivers the insights that turn foot traffic into business growth. From retail stores to shopping malls, its intelligent analytics help you optimize operations and elevate customer experiences.

As the official partner of FootfallCam, ARTHA IT delivers complete, end-to-end solutions from expert consultation to installation and ongoing support all tailored to your traffic environment.


🚀 Ready to transform foot traffic into business intelligence?
📱 Chat with us on WhatsApp: +62 878-7762-8282

Smarter decisions start with smarter data. Let’s talk.

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